Micromax is the 3rd largest phone seller in India after Nokia and Samsung. It is not surprising that the Tier3 brands ( Micromax, Karbonn, Lava,Olive etc) have over 17% market share comaped to 1% last year!
But will they survive especially with Yuan raising and I also hear about salary costs of Chinese production companies going up. Already sensing these issues, production houses have started to move to Vietnam.
MediaTek, the taiwanese chipset maker thriving on the chinese grey market and the Indian brands like Micromax has sold over 500 Million chipsets!
The fact that cost arbitrage will soon vanish, the Tier 3 brands have a tough task ahead to displace Nokia or Samsung
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