Sunday, February 28, 2010

Killer Apps - What Killer Apps?

Is there something called Killer Apps? Maybe yes, but a quick look at the applications in the Mobile/Internet world, it is quite intriguing to note that successful Apps directly relate to some of the basic desires of man-kind. Example -
Basic Oral/ written communcation( Phones, e-mail/ Messaging)
Searching ( What better word than Google)
purchasing/Shopping ( All the on-line stores)
Playing Games ( All the Gaming Apps).
and ofcourse Gossiping ( FaceBook etc)

Essentially users are willing learn technology that can help them carry out basic tasks efficiently!

So what is the next Killer App?

Have you been "DoCoMo"ed

One of the local News paper carried an intersting Editorial on a new term - "DoCoMoed". Basically means one has been cheated/mis-guided.
Hmmm.. Still Tata has been successful in DoCoMoing many customers to emerge with highest subscriber addition over the past few months! I guess everything is fair:)

Tuesday, February 2, 2010

Freedom of Choice

Click to read the article
My article on the impact of MNP in the Indian scenario has appeared in Deccan Herald - Business and Economy section.- 1-Feb-2010

MNP is a step towards pushing the service providers to improve their quality of service and fostering competitiveness. This could serve as a catalyst to spur further growth in the mobile industry. Subscribers are sure to benefit from the introduction of MNP and importantly it positively affects subscribers’ psychology with the option to switch “anytime”.


Click on the image to read the article as printed OR follow the link Freedom of Choice
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