e-Modi's Win!!!

Pic source: OrissaDairy.com

About 15 months back, most Opinion makers in India who tried to speak against Narendra Modi received quite a bashing from India's internet loving public  ( more often called netizens). Most Editors brushed it as a phenomenon limited to  e-literate crowd in the country and the ground realities were different. 

The man WON and how - Modi's Awe and Wow effect!! From no modi-wave to Modi TsuNaMo, we have seen it all.

Modi has over 40 Lakh followers on Twitter. The e-campaign including 3D, Social media, email etc has certainly made a mark with Millions of Indians using Mobile for Internet, I am sure this has made a positive impact for Modi's campaign.  Many congratulations to Modi and his e-team for a superlative and first of its kind campaign.

India has < 10% broadband users and the overall ineternt users about 25% , much lower than other countries. This is only expected to grow and Idea's catchy "No Ullu Banawing" type Ads will only help in faster adoption. Hope the new goverment provides necessary flexibility in spectrum allocation, maybe relook at some of the taxes and help in attaining the Broadband targets mentioned in NTP-2012

Other political parties too will "learn" from e-Modi and the e-campaign will only get bigger and better. Definite business opportunities in the offing!!