Sunday, January 11, 2009

Text Messaging. A Gold mine for operators

At the outset let me wish you a very happy and prosperous new year 2009!
Check Spelling
I chanced upon an interesting article that a friend of mine sent... Approximately 2.5 Trillion Text messages (OR more popularly SMS) have been sent in 2008 world wide. This is expected to be 3.3 Trillion 2009.
What does it take for the Operators to transmit the text messages? close to nothing.. Why? Because the text message is capped at 160 characters and the transmission is on the control channel. Control channel is required for the handset to be "in touch" with the nearest Wireless Tower. Essentially, the control channel is required even if no text message is transmitted. Also, if you send or receive SMS while on a call , the SMS will be transmitted on the same voice channel. Again no additional overhead!!

As you are aware, most operators in the world depending on the country, charge any where between 15 to 20USD per Month unlimited SMS . It is extremely attractive for the subscribers. WoW that's very tempting like the "eat-as-much-as-you-can" OR unlimited food popular in restaurants.

The operators will surely be thanking all the subscribers in making SMS so successful as it adds to their bottom line! No wonder some of the well run Operators' Operating margin is in excess of 35%!!!
Powered By Blogger